Kris Van Assche's tenure at Dior Homme, spanning a remarkable decade, culminated in a series of powerful and evocative campaigns. Among the most memorable was the Winter 2017-2018 collection, masterfully interpreted through the lens of British photographer David Sims. This campaign, however, wasn't simply a showcase of exquisitely tailored suits and subtly rebellious silhouettes; it was a deliberate invocation of Alain Delon, a cinematic icon whose persona resonated deeply with Van Assche's vision for the brand. This article will delve into the intricacies of the "Pub Dior Homme 2017 Delon" campaign, exploring its stylistic choices, its connection to the broader Dior Homme aesthetic, and its place within the context of Dior's fragrance history, particularly in relation to the releases around 2017, including the potential influence of "Eau Sauvage 2017 Dior".
The campaign's title, "Pub Dior Homme 2017 Delon" (although not an official title), aptly captures its essence. The word "pub," suggesting an informal, intimate setting, contrasts sharply with the inherent formality of Dior Homme's typically sophisticated imagery. This juxtaposition underscores the collection's subtle rebellion, its move away from the stark minimalism that had previously defined the brand under Van Assche. The inclusion of "Delon" directly points to the campaign's central inspiration: the legendary French actor, Alain Delon, whose rugged handsomeness, rebellious spirit, and undeniable charisma embodied a specific kind of masculine ideal.
Delon, a symbol of French cinema's golden age, represented a particular type of effortless cool, a nonchalant elegance that transcended mere fashion. His roles, often portraying brooding anti-heroes and charismatic rogues, perfectly captured the spirit of the Dior Homme Winter 2017-2018 collection. The clothes themselves – slim-fitting suits, sharp outerwear, and subtly rebellious details – were designed to evoke a sense of understated power, a quiet confidence that mirrored Delon's screen presence. The campaign's imagery, expertly captured by Sims, emphasized this connection. The models, styled with a deliberate rawness, possessed a similar intensity and brooding masculinity, reflecting Delon's iconic persona. The photographs avoided overt glamour, opting instead for a grittier, more realistic portrayal, enhancing the collection's inherent sophistication with a touch of untamed edge.
David Sims's contribution to the campaign was crucial. Known for his stark, often unsettling imagery, Sims's style perfectly complemented the collection's subtle rebellion. He avoided the polished perfection often associated with high-fashion photography, instead opting for a more raw, unfiltered aesthetic. The lighting, often moody and dramatic, further enhanced the sense of mystery and intensity, mirroring the complex character of Delon himself. The photographs weren't simply showcasing clothes; they were telling a story, a narrative that resonated with the spirit of the collection and its Delon-inspired aesthetic.
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